Crossroads
What does a decades-old slogan have to do with the Indiana aggregates industry? Everything!
Indiana’s road construction industry has had a long and productive relationship with our state’s Aggregate producers and related industries. Mining, transportation, equipment sales, jobs,
technology … they all intersect with each other to create the roads and bridges that keep our state moving.
And who benefits? The people of our beautiful state, who travel the crossroads of Indiana every single day.
Share the Story
This industry campaign video is the first piece of a larger marketing effort supported by the IMAA Board, Public Works Council, Legislative Committee, and members. The goal of the campaign is to educate key target audiences like legislators, potential employees, and even neighbors about the aggregates industry.
Use the following resources in recruitment and public outreach efforts.
Download Resources
Crossroads: An Indiana Aggregates Industry Short Film Resources |
|
 |
|