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IMAA Launches Industry Image Campaign during Winter Workshops
What does a decades-old slogan have to do with the Indiana Aggregates industry? Everything!
Indiana’s road construction industry has had a long and productive relationship with our state’s Aggregate producers and related industries. Mining, transportation, equipment sales, jobs, technology … they all intersect with each other to create the roads and bridges that keep our state moving. And who benefits? The people of our beautiful state, who travel the crossroads of Indiana every single day.
This industry campaign video is the first piece of a larger marketing effort supported by the IMAA Board, Public Works Council, Legislative Committee, and members. The goal of the campaign is to educate key target audiences like legislators, potential employees, and even neighbors about the aggregates industry. This video along with future tools will be available for IMAA members to use in their own public relations programs as well as being part of a targeted campaign by the Association.
Thank you to all of the members who participated in this project and allowed us to feature your sites. Thank you also to Q4 Impact Group for their coordination and hard work on this video and the overall campaign.
Download or watch the video now at indmaa.org/crossroads